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Sun Pharma Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it has roped in Pankaj Tripathi as the new brand ambassador of Abzorb dusting powder. In a new campaign conceptualized by Lowe Lintas Mumbai, on the theme, “Apnao Abzorb ka haath” Pankaj Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay. While summer is a season of fun and activity for most people, it can become a period of infection & suffering for many. The possibilities of fungal infection & itching rises; especially for men and women working outdoors for long hours in the heat. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat - fungal infection, rashes & itching. ....
Center Fruit Center Fruit, Nepal’s largest selling gum brand from Perfetti Van Melle has announced Nepalese actress Swastima Khadka as its brand ambassador. Swastima will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong. All of us have unavoidable moments of boredom in our daily life, and an occasional mood upliftment in such moments goes a long way. Center fruit’s new advert showcases a similar slice-of-life scenario. The character played by Swastima is seen in a situation of extreme boredom, waiting for a bus that has been delayed by an hour. This is when she decides to pop in a Center Fruit whose fruity taste instantly lifts her spirits. Her vibrant spirit helps her add enthusiasm and joy to the waiting time of her fellow passengers as well. True to its proposition, Center Fruit comes to the rescue of one and all delivering the brand promise of mood upliftment. ....