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Marketing's Existential Crisis

Too many CEOs don t trust their CMOs. Some have eliminated the CMO position. But, Mastercard CMO Raja Rajamannar sees a path to increased relevance for marketers. ....

Raja Rajamannar , Quantum Marketing , New Marketing Mindset , குவாண்டம் சந்தைப்படுத்தல் ,

How to refresh your look to welcome customers back in your store


By FedEx Office
Even though life may not return to normal as soon as we d like, we are making progress. More customers are returning to in-store shopping, and retailers are looking at the next few months as the start of the resurgence. To get ready for that upswing, retailers should prepare now. One key way for them to do that is to make sure their signage is fresh, welcoming and relevant.
Stores still need the emergency signage created at the beginning of the pandemic to reinforce a safe shopping environment, such as reminders about mask wearing or maintaining social distance. But after more than a year of use, those signs could probably use some refreshing. Now is the perfect time to prepare for guests to return. Take a look around store locations and consider which communications need to be updated in the message, material, use or design. ....

Jason Radford , Fedex Office , National Account Manager , ஜேசன் ராட்போர்டு , ஃபெடெக்ஸ் அலுவலகம் , தேசிய எண்ணுதல் மேலாளர் ,