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Stay updated with breaking news from சந்தைப்படுத்தல் இல் இந்தியன் நிறுவனம் ஆஃப் மேலாண்மை. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Top News In சந்தைப்படுத்தல் இல் இந்தியன் நிறுவனம் ஆஃப் மேலாண்மை Today - Breaking & Trending Today

天猫418"超来电"节开始，打造年度最大消费电子新品发布-ITBEAR科技资讯

天猫418"超来电"节开始，打造年度最大消费电子新品发布-ITBEAR科技资讯
itbear.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itbear.com.cn Daily Mail and Mail on Sunday newspapers.

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Webinar: Why sales enablement is a necessity, not a luxury

Promoted
from
Highspot
Sales enablement is a necessity, not a luxury
Being able to demonstrate the ROI of marketing budgets has rarely been under more scrutiny than it is today, when those budgets continue to be squeezed by the ongoing ramifications of the Covid pandemic. So how can brands navigate this new reality and ensure a work environment that gives their employees everything they need to succeed?
One solution is the rise in significance of sales enablement as a tool to help improve that ROI and – crucially – demonstrate it. Highspot’s EMEA marketing manager, Dom Schaefer, and Hootsuite’s global manager for sales enablement, Shamis Thomson, will be discussing this at a special webinar with The Drum. They will explore how sales enablement helped Hootsuite embrace effective content management, mo ....

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Covid-19 puts a spin on the implementation of POPIA, thanks to remote use of personal devices

Our personal devices –
such as mobile phones, laptops and tablets –
are increasingly used to access movies, download Apps, store music or stream content from platforms like Netflix or Showmax.
And they are often shared among family members, such as children who regularly use their parents’ devices to enjoy online content.
But, with the Protection of Personal Information Act (POPIA) finally coming into effect on 30 June this year, which aims to enforce protection of personal information by creating the lawful conditions for how this information must be managed, are employees – and the businesses that hire them – violating its rules?
Potentially yes, says Sián Fields, intellectual property and technology law consultant from Reynolds Attorneys, a boutique law firm in Cape Town. ....

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3 actionable insights with… McCann Worldgroup CEO Bill Kolb

McCann Worldgroup CEO Bill Kolb advises clients and agencies to work together to promote employee wellbeing
The Drum’s 3 Actionable Insights series asks industry leaders to give their thoughts on the actions our readers should take immediately.
It’s been six months since Bill Kolb took the reigns as chairman and chief executive of McCann Worldgroup. Along the way, there has been an unending series of changes in the adland, in client expectations and in the world at large. As we begin transitioning into a post-pandemic reality, The Drum asked Kolb to share three insights that marketers and agency leaders should act upon immediately. ....

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Brands should focus on optimism, connection and charity this Ramadan | Marketing

linkedin
As the holy month of Ramadan begins, brands looking to join the celebrations in Muslim-majority Indonesia should tap into a sense of optimism percolating throughout the country as it rolls out a major vaccination campaign, according to a white paper from M&C Saatchi Indonesia.
The Indonesian agency s founder and president director, Anish Daryani, claims that consumer optimism in the market is higher than ever with the arrival of Covid-19 vaccines and the gradual opening up of the economy and freedom of movement.
This comes despite the country banning Mudik an annual migration in which millions travel to their hometowns to mark the end of Ramadan for the second consective year to prevent a surge in Covid-19 infections. According to a survey conducted by The Trade Desk, nearly 50% of Indonesians do not plan to travel back to their hometown to celebrate Mudik, which marks the end of the month of fasting. ....

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