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How A Manufacturer's Logo Design Engages Buyers


How A Manufacturer s Logo Design Engages Buyers
Think of some household items you often use Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name. 
Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.
Why Your Manufacturing Logo Matters ....

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The Ultimate List Of B2B Marketing Statistics For Manufacturers & Industrials


The Ultimate List Of B2B Marketing Statistics For Manufacturers & Industrials
Like macaroni and cheese or a song and a dance, some things work better together even marketing and sales. Without alignment, it hurts your business across the board, and it doesn t just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.
The key is to meet your buyers needs, but they re not the same buyers from a few years ago. Today s B2B buyers are digital natives and expect content to be available on-demand, optimized for any device, interactive, and highly visual. They have higher expectations and are more informed, so their research is self-directed which is expected when millennials are the largest workforce. And did you know that 73 ....

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