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The public relations (PR) measurement and evaluation agency, P+ Measurement Services, has introduced ‘Get-Reports’, a product that allows for purchase of PR performance audit reports.
Speaking on the product, the company’s Chief Insights Officer, Philip Odiakose, said the report would provide insights into CEOs of four digital banks in Nigeria, using the P+ Measurement Media Content Analysis (P+MCA) methodology in accordance with the Barcelona Principles 3.0.
According to him, the product also highlights digital bank CEOs with the most favourable and unfavourable media reputation, and analyse the overall competitive share exposure of the four CEOs sampled.
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He said that the report would also explore top four CEOs in the nation’s digital banking industry with most interviews, as well as partnership/sponsorship, CSR/CSI, product launch, promotion and Fintech media activities. ....

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