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Firm unveils 'Get-Reports' for public relations industry | The Guardian Nigeria News - Nigeria and World NewsFeatures — The Guardian Nigeria News – Nigeria and World News


The public relations (PR) measurement and evaluation agency, P+ Measurement Services, has introduced ‘Get-Reports’, a product that allows for purchase of PR performance audit reports.
Speaking on the product, the company’s Chief Insights Officer, Philip Odiakose, said the report would provide insights into CEOs of four digital banks in Nigeria, using the P+ Measurement Media Content Analysis (P+MCA) methodology in accordance with the Barcelona Principles 3.0.
According to him, the product also highlights digital bank CEOs with the most favourable and unfavourable media reputation, and analyse the overall competitive share exposure of the four CEOs sampled.
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He said that the report would also explore top four CEOs in the nation’s digital banking industry with most interviews, as well as partnership/sponsorship, CSR/CSI, product launch, promotion and Fintech media activities. ....

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Proving the value of PR in 2021


Proving the value of PR in 2021
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This post is sponsored by CARMA Asia.
By now, the 2021 planning sessions are finished, budgets have been secured and PR teams have begun the work of executing against the year’s objectives. This means that pretty soon the demand to demonstrate the value of that work to leadership and clients is going to begin.
The question of how to demonstrate the value of PR gets rehashed at conferences repeatedly, but the reality is there is no silver bullet because PR objectives should vary according to business needs. 
Therefore, as campaign objectives evolve across platforms, brands and industries, the solutions to measuring PR require different approaches. However, knowing where to look in the first place and how to tell a compelling measurement story remain key requirements in all scenarios. ....

Comunidad Autonoma De Cataluna , Starling Bank , Barcelona Principles , Integrated Evaluation , Pr Agencies , Pr Objectives , காமுனிடட தன்னாட்சி டி கடலுள் , ஸ்டார்லிங் வங்கி , பார்சிலோனா ப்ரிந்ஸிபல்ஸ் , ஒருங்கிணைந்த மதிப்பீடு ,

Is your credit union making an impact with PR?


Is your credit union making an impact with PR?
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Measuring success has long been the Achilles’ heel of public relations. While it is true that it is hard to correlate PR efforts directly to bottom line results, that does not mean you cannot measure success.
First, it is important to know what success looks like and to take the time to outline goals. Identifying the target audience is also a key part of the of upfront work. All the great PR in the world does not mean anything if your target audience does not see it.
AVE vs. Barcelona Principles ....

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Why the old crisis comms playbook should be thrown out


Why the old crisis comms playbook should be thrown out
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
For crisis communications, it’s a data obsession that will deliver results in the future.
Though there has been a pressing need for PR pros to show tangible results for their work, such as adopting measurement best practices like the Barcelona Principles, the COVID-19 pandemic offers a clear turning point for crisis communicators.
“It’s no longer acceptable or even preferable to just go on your experience alone,” says Robert Gemmill, senior vice president at Argyle, an agency that focuses on trust and reputation management. “I think there’s a number of tools out there now that practitioners should rely on that puts data at the foundation of their counsel.” ....

Comunidad Autonoma De Cataluna , Robert Gemmill , Barcelona Principles , காமுனிடட தன்னாட்சி டி கடலுள் , ராபர்ட் க்ம்மில் , பார்சிலோனா ப்ரிந்ஸிபல்ஸ் ,