Is your credit union making an impact with PR? 1SHARES Measuring success has long been the Achilles’ heel of public relations. While it is true that it is hard to correlate PR efforts directly to bottom line results, that does not mean you cannot measure success. First, it is important to know what success looks like and to take the time to outline goals. Identifying the target audience is also a key part of the of upfront work. All the great PR in the world does not mean anything if your target audience does not see it. AVE vs. Barcelona Principles