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Snapchat launches new shows for Ramadan


DUBAI: Snapchat has announced its new slate of shows for Ramadan 2021, which will bring more content from Discover partners to the app.
Snapchatters will have access to 60 new shows curated in partnership with broadcasters, digital publishers, and creators in the Middle East and North Africa (MENA) region.
Discover partners have created shows such as “Robe’3 Nejmeh” from Rotana Group; “Azma bel 3azba” from Dubai Media; and creators’ shows including “Noor Stars” and “Banen Stars” from Diwan Group; “La Tagoolha” from the Saudi Broadcasting Authority; “Lovin Saudi Ramadan Eats” from Augustus; “Anasala Family” from Alfan; and “Cosmo Mukbang” from ITP.
“People are spending more time on social and communication platforms nowadays, and are becoming more engaged with mobile content. A large number of our audience in the region are using Snapchat every day,” said Fahad Alkhamisi, Head of Digital Media at Saudi Broadcasting Authority. ....

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MBC Studios KSA appoints new GM


DUBAI: MBC Studios KSA has appointed Zeinab Abu Alsamh as general manager overseeing the group’s in-house premium content production arm.
Abu Alsamh will work on the development and expansion of the content production in the Kingdom, and will also be MBC Studios’ representative for government initiatives and local media engagements.
“With her fantastic track record in content production, Zeinab is hoping to entertain, inspire and empower people through stories that connect with and represent today’s viewers in the Kingdom and the rest of the Middle East,” MBC Group Managing Director Peter Smith said.
Abu Alsamh has over 16 years’ experience in the media and content industry. ....

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How a Wikipedia error took root in the world's media: Ahmad Zaki Yamani, the 'first OPEC secretary-general' that never was


LONDON: Ahmad Zaki Yamani, the longest-serving Saudi petroleum minister who oversaw the implementation of the oil embargo of 1973, is considered among the towering figures of the global energy market. It is therefore no surprise that his death at the age of 90 on Tuesday was picked up by international news agencies.
What is surprising, however, is how many of these reputable media outlets including ones in Yamani’s native Saudi Arabia got one major fact wrong about the late minister’s career. 
Indeed, several major news outlets in the Kingdom referred to Yamani as the first ever secretary general of OPEC. These outlets include the Kingdom’s main business daily Al-Eqtisadiya, the English-language daily Saudi Gazette, the highly quoted Okaz newspaper, news portal Akbaar 24 and even the Saudi Broadcasting Authority’s official state newscaster, Al-Ekhbariya.  ....

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Esra Assery, CEO of the General Commission for Audiovisual Media


Esra Assery was recently appointed as the CEO of the General Commission for Audiovisual Media (GCAM).
Prior to her latest appointment, Assery chaired the executive committee of GCAM. During her tenure, Assery reorganized the commission’s sectors and activities, contributed to preparing future plans and directions. This was in addition to her management of the minister’s executive office, supervising its establishment and management since its creation.
Assery has nearly 18 years of experience in information technology, media and entrepreneurship, and has served at various institutions in the public and the private sector.
She has held leadership positions in the Saudi Broadcasting Authority as director of technology innovation, and at the Saudi Industrial Development Fund as director of strategic communications. ....

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