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Expert New Car Review: 2021 Hyundai Santa Fe By Larry Nutson


Expert New Car Review: 2021 Hyundai Santa Fe by Larry Nutson
Both Style and Utility
Chicago Bureau
The Auto Channel
As we gradually emerge from this pandemic tunnel we’re all in, the hard-hit auto industry is seeing an increase in sales. The Hyundai brand is doing very well. They’ve recently seen two record-setting months and overall sales are up 48-percent for the first four months of this year.
Hyundai’s Santa Fe 5-passenger compact utility vehicle (UV) is doing well. This fourth generation of the Santa Fe has gotten a mid-cycle refresh with design changes and many new features for the 2021 model. Sales are up 53-percent in the first third of 2021. ....

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Hyundai: On To Better by Innocean Berlin


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Hyundai has teamed up with Innocean Berlin, acclaimed director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren to promote the electrification of its cars.
In the film, Hyundai takes a deep dive into the life and mind of a car designer on his relentless quest for better. The brand shows the process of creating some of its most recent and cutting-edge models - the Kona Electric, the Santa Fe Plug-in Hybrid, the Nexo Fuel Cell, and the all-new Tucson Hybrid - from early sketches, to intricate computer renders, to clay models, all the way to the finished cars.
The campaign, shot in Berlin during the summer of 2020, is Hyundai Europe’s largest campaign to date and is currently running across the continent on TV, Social Media, print and OOH. ....

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