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New 'rural urbanity' brand for Prince George - My Prince George Now


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Tourism PG
Late last year, Tourism Prince George has launched a new brand that aims to strike a balance between outdoor adventure and urban amenities.
Described by the company as ‘rural urbanity,’ the brand tries to showcase everything that makes Prince George unique.
“As a destination, Prince George has always done a good job showcasing our proximity to the outdoors and natural landscapes but has been less focused on the city aspect,” said Tourism PG CEO Tracey McBride.
“The new branding has allowed us to get more in touch with our urban authenticity and cultural offerings.”
Tourism Prince George hired 6ixSigma Productions to create an urban video, and local artist Evann Campbell was commissioned to design a limited edition t-shirt. ....

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