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Louise Carey
Swatch AG has successfully appealed to the UK High Court against a 2017 opposition decision, which had found in favour of Apple Inc in relation to the watch company’s application for the marks SWATCH ONE MORE THING and ONE MORE THING on the grounds of bad faith. Apple’s complaint arose from the inclusion of the catchphrase ‘One more thing’, which Apple CEOs had used as a marketing hook in new Apple product launches.
Facts
Swatch, the well-known watch company, and Apple had been involved in a UK opposition over the marks I-WATCH and I-SWATCH. That opposition was won by Swatch in 2016, based on its I-SWATCH international registration in Class 14. Apple was refused registration for I-WATCH for “ Monitors and monitoring devices; cameras; computers; computer hardware; wireless communication devices; radios; audio and video devices; global positioning system devices; accessories, parts, components, and cases for all