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July 28 2021, 10:05 am | BY Ricki Green | 11 Comments
F. Whitlock & Sons, has launched a unique new creative campaign via 72andSunny, Sydney entitled ‘Whitlock’s Tales of Delicious Demise’, which encourages viewers to step out of their ennui and feed their adventure.
The multi-channelled campaign has been cooked up to celebrate the launch of the “Whitlock’s” Masterbrand with a full range of products, including killer beans, BBQ sauces, marinades and rubs.
The captivating creative concept is inspired by the brands stand out label designs which feature clever illustrative depictions of flavour extraction in a distinct black and white with a symbolic pop of red. This unexpected portrayal of how product ingredients meet their delicious demise personifies the bold and adventurous ingredients that feature in F. Whitlock & Sons products, bringing characters to life and telling the tales of how and why these tasty ingredients end up in a can, bottle or jar for everyone
First Australian campaign for Whitlock sees vegetables go on adventures
July 28, 2021 10:10
Kraft Heinz’s F. Whitlock & Sons has launched a campaign in Australia and New Zealand via 72 and Sunny, after officially launching in Australia.
The ‘Whitlock’s Tales of Delicious Demise’ campaign sees various vegetables, fruits, and herbs go on animated adventures together.
The 90 second spot sees a montage of the animated personified ingredients go on various adventures, from a Western epic to pirates to biking on the open road. The characters include Chip the Chipotle Pepper, which has an altercation with the Grim Reapers and or Oscar and Rojo, the Fuego Chilli Beans.