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By Kate Weber on Feb 17, 2021 12:55PM Looks to make improvements to tap into increased consumer spend. Coles Group has revealed that omnichannel customers - those that shop both in-store and online - spent 2.1 times more with the company than those who shop only one channel. In its half-year results on Wednesday, e-commerce chief executive Ben Hassing said that “omnichannel customers spent 2.1 times more in total with Coles than did customers that only shopped online or those that only shopped in Coles stores during the most recent quarter. This is why having an omni-channel approach is an important part of the strategy, Hassing said. ....