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/PRNewswire/ The National Advertising Division (NAD) of BBB National Programs determined that SmileDirectClub, LLC provided a reasonable basis for the claim. ....
/PRNewswire/ Chobani LLC informed the National Advertising Division (NAD) of BBB National Programs that it will permanently discontinue challenged express. ....
NAD Finds Certain Claims for Optic White Renewal Toothpaste Supported; Colgate to Appeal Recommendation to Discontinue Quantified Stain Removal Claim News provided by Share this article Share this article NEW YORK, March 11, 2021 /PRNewswire/ The National Advertising Division (NAD) of BBB National Programs determined that Colgate-Palmolive Company supported advertising claims that its Optic White Renewal Toothpaste has unprecedented whitening power, contains 3% hydrogen peroxide, and has the most hydrogen peroxide in a whitening toothpaste. However, NAD recommended that Colgate discontinue the claim that its product removes 10 years of yellow stains. Colgate will appeal that recommendation. The claims at issue, which appeared on websites, television advertising, and product packaging, were challenged by the Procter and Gamble Company (P&G), a competing manufacturer of toothpaste. ....
NAD Finds Salonpas Duration Claim Supported; Recommends Hisamitsu America Discontinue Comparative Pain Relief, Onset of Action, Range of Motion Claims News provided by Share this article Share this article NEW YORK, March 10, 2021 /PRNewswire/ The National Advertising Division (NAD) of BBB National Programs determined that Hisamitsu America, Inc. supported its duration claims that Salonpas Pain Relief Patch Large works for up to 12 hours and provides relief for up to 12 hours. NAD also determined that Hisamitsu provided a reasonable basis for the challenged claims comparing the Salonpas patch s regulatory pathway to competitor products. However, NAD has recommended that Hisamitsu discontinue the following parity and product performance claims: ....
Share this article Share this article MCLEAN, Va., March 9, 2021 /PRNewswire/ Two self-regulatory watchdog units of BBB National Programs, the Digital Advertising Accountability Program (DAAP) and the Children s Advertising Review Unit (CARU), today released the result of a new data privacy case for the children s gaming site Girls Go Games and the mobile app My Dolphin Show. Azerion, the publisher of Girls Go Games and My Dolphin Show, worked with DAAP and CARU to bring its online services into compliance with the Digital Advertising Alliance (DAA) Principles for privacy and interest-based advertising, and CARU s Advertising Guidelines, respectively. DAAP and CARU monitor the mobile app marketplace and the web, conducting network traffic tests of popular mobile apps and websites and opening formal inquiries where they find a gap in compliance with privacy best practices. ....