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Playing the right game during and beyond a crisis: The Lott Head of brand for Australian lotteries business shares the experience of brand and media management during the height of the crisis, balancing digital and physical retail, and learnings helping guide the team in 2021 Balancing flexibility and routine, community contribution and the consumer’s desire for optimism proved instrumental for The Lott’s marketing team over the last 15 months. And they’re the keys to getting through this next normal, too. The Lott was quick to activate its business continuity plan as Covid-19 struck in terms of logistics, supply chain, retailers and operations. However, head of brand, Ben Johnson, is the first to admit such finely tuned scenario planning couldn’t fully prepare brands for how customers were going to respond in a global pandemic.

New zealandOz lottoLott covidBen johnsonLott masterbrandUniversity of queenslandAustralian lotteries associationSmall business council of australiaInstant scratch itsSmall business councilTokyo olympicsபுதியது ஜீலாந்துஆஸ் லோட்டோபென் ஜான்சன்பல்கலைக்கழகம் ஆஃப் குயின்ஸ்லாந்துஉடனடி கீறல் அதன்