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Unlocking the virtual reality for the in-store shopping experience of the future

As brands and consumers seek a return to the physical retail space post Covid-19, the technology that has enabled ecommerce to fill the gap as stores were closed will play a vital role in the recovery of that same bricks-and-mortar retail. Shoppers, particularly in the UK, want a “connected shopping” experience. ....

United Kingdom , Ed Couchman , Foresight Factory , Global Report , Retail Marketing , Online Shopping , Rand Purpose , Rand Strategy , Reative Works , ஒன்றுபட்டது கிஂக்டம் , எட் கூச்மேன் , தொலைநோக்கு தொழிற்சாலை , உலகளாவிய அறிக்கை ,

How brands can adopt an experimental mindset to thrive in an ever-changing retail reality

We’re not short of articles, op-eds and whitepapers talking about the future of retail. It’s been written about plenty of times concerning new and probably entrenched behaviors in commerce. ....

Maybelline Virtual Try On ,

Walking the tech tightrope: how retailers can get it right

Stores everywhere are stuck in a race to innovate. But as consumers set digital wellbeing boundaries, Cecelia Girr and Skyler Hubler of TBWA’s cultural intelligence unit Backslash explain why retailers will be forced to walk an increasingly delicate tech tightrope. For more explore The Drum’s Retail Deep Dive. ....

Shopper Marketing ,