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IBM Exec: ‘There’s Never Been A Better Time To Be’ A Partner Announcements at IBM Think 2021 include a new competency framework for partners, message acceleration workshops to help partners with marketing and expansion of Cloud Engagement Funds for multiple partner types. By Wade Tyler Millward May 11, 2021, 12:01 AM EDT Five months after IBM said it would spend $1 billion on its partner ecosystem, Big Blue on Tuesday unveiled a host of changes to its partner program, including new partner competencies and benefits. “There’s never been a better time to be in IBM’s ecosystem,” David La Rose, general manager of IBM’s partner ecosystem, told CRN. “There’s $1 billion that is in the market today, and that is only going to help them (partners) to get to revenue faster and sooner.”

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