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Consumers increasingly seeing the benefits of rechargeable batteries – CIE


February 11, 2021
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The global trend towards environmental awareness is now also changing battery-purchase behaviour. Consumers are increasingly realising the environmental benefits of rechargeable batteries as well as the value for money they represent.
One extra benefit in times of COVID-19 is that you no longer have to go to the shops if you run out of battery power.
Now is the perfect time to examine recent evolutions in the (rechargeable) battery market and see how Panasonic is meeting customer needs with the eneloop range.
Increased sales during the pandemic
In 2019, compared with the previous year, battery purchases increased by 2% and the value of sales by 1%. The overall battery market was expanding and, despite the COVID-19 crisis, that expansion didn’t quite come to a halt in 2020. The global pandemic has done little damage to the market; in fact it has even stimulated battery sales. ....

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