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Six Ways CMOs Can Bring Equality To Their Multicultural Agencies

Six Ways CMOs Can Bring Equality To Their Multicultural Agencies
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HMC Hispanic Market Guide Reaffirms Business Imperative Of Hispanic Marketing

HMC Hispanic Market Guide Reaffirms Business Imperative Of Hispanic Marketing
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FAIRFAX, Va., April 29, 2021 /PRNewswire/ Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free. ....

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