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Nissan Is Making A Miraculous Recovery In America


Nissan s recovery strategy is paying off in the US.
Nissan was in a dire situation a few years ago. After former CEO Carlos Ghosn was arrested for fraud, the Japanese automaker reported a $400 million operating loss in 2019. As part of its recovery strategy, Chief Operations Officer Ashwani Gupta was put in charge of reviving Nissan in the North American market. While Nissan is focusing on increasing model revenues in the US, operations were scaled back in Europe to reduce costs. Fortunately for Nissan, this strategy is paying off.
Each and every indicator that impacts pricing is heading in the right direction, Gupta told Automotive News. The culture change from volume to value, from push to pull, is working. In the last fiscal year ending March 31, incentives per vehicle were down 4.6 percent in the US, while revenue was up 3.8 percent. ....

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Nissan Buyers Can Now Completely Avoid Dealerships


The automaker has officially launched Nissan@Home.
Nissan has joined a growing list of automakers, including Porsche and Ford, with the launch of a dedicated online shopping platform. Introducing Nissan@Home which, as its name clearly implies, allows customers the opportunity to conduct the entire vehicle buying process from home, including scheduling a test drive. There s no need to set foot in a dealership. Simply by using their home computer, tablet, or smartphone, buyers can schedule a test drive, manage the buying process, schedule delivery, and handle all service needs.
Customers can go to a dealership at any time during the process for any reason. Transactions don t even have to be completed from home, just wherever there s online access such as coffee shops. ....

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