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A golf entertainment company could get a boost with a partnership with one of the top golfers.
What Happened: Rory McIlroy is partnering with
Drive Shack Inc (NYSE: DS) on the company’s new small-format indoor high tech mini golf entertainment experience.
McIlroy will serve as the partner on Puttery and is also investing in the Drive Shack concept.
“I am thrilled to partner with the Drive Shack team on their new entertainment golf experience,” said McIlroy.
The company is looking to McIlroy to add to the vision of Puttery and the future expansion of the brand.
“There is no person that we’d rather collaborate with for this project and we look forward to building a long-standing relationship with Rory and his team,” said Drive Shack CEO Hana Khouri. ....

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