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Incentive Solutions Acquires OneAffiniti to Streamline Channel Marketing Landscape
Holistic redesign of channel marketing technology prioritizes partner relationships
ATLANTA (BUSINESS WIRE) Incentive Solutions, a frontrunner in channel marketing technology, announced today its acquisition of OneAffiniti, bringing together a comprehensive suite of B2B solutions and solidifying the company’s position as one of the leaders in the industry. The acquisition will provide customers with a seamless experience across major product categories.
OneAffiniti and Incentive Solutions are established leaders in their individual spaces: Through-Channel Marketing Automation (TCMA) and Channel Incentives Management (CIM), respectively. However, the channel software tech stack is saturated with niche providers offering narrow solutions. The resulting fatigue felt by brands juggling disparate systems has highlighted a critical need for consolidated technologies. ....

United States , Joel Montgomery , Mark Herbert , Capstreet Group , Oneaffiniti Incentive Solutions , Incentive Solutions , Through Channel Marketing Automation , Channel Incentives Management , ஒன்றுபட்டது மாநிலங்களில் , ஜோயல் மாஂட்கம்ரீ , குறி ஹெர்பர்ட் , ஊக்கத்தொகை தீர்வுகள் , மூலம் சேனல் சந்தைப்படுத்தல் ஆட்டோமேஷன் , சேனல் சலுகைகள் மேலாண்மை ,