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This second campaign features seven Canadian women who, through their cultural backgrounds and commitments, contribute to the richness and collective history of our society.
MONTREAL, May 20, 2021 /CNW Telbec/ - The
Reitmans brand, the inclusive destination for all Canadian women looking to update their wardrobe, is highlighting Canada s cultural diversity with its new Diversity is the Fabric of Canada campaign. Created in collaboration with agency
Cossette, the campaign features seven inspiring Canadian women from diverse fields such as arts, sports, fashion, media and entertainment. In an effort to celebrate diversity with a powerful symbol, the brand paid homage to the national anthem with a creative and contemporary twist. The campaign was also adapted in Punjabi, Mandarin and Cantonese by Toronto-based agency
Someone in Brampton filled an entire school bus with supplies for a food bank
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A Brampton resident gathered a huge haul of food donations for a Mississauga food bank there were so many items, he managed to stuff a school bus full of food.
Brampton resident Akash Sidhu, 25, said he has been doing a food drive every year for the last few years but usually relies on a team of volunteers to gather donations at area supermarkets. I was really struggling to make it happen this year, Sidhu told blogTO. By the end of the year, we finally found a way.