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Tyre industry welcomes new norms, pleads feasible timelines for compliance May 28, 2021 ‘New norms will help in improving road safety and making vehicles more fuel-efficient’ The tyre industry has welcomed draft norms involving new requirements for rolling resistance, wet grip and rolling sound emission, as stated in a draft notification released by the Ministry of Road Transport & Highways (MoRTH). The Automotive Tyre Manufacturers Association (ATMA) has stated that the new norms are a step in the right direction and will help in improving road safety and making vehicles more fuel-efficient, ATMA has stated. “Tyre industry’s growth is underpinned by a sharp focus on technical and environmental parameters. The new draft norms will further align Indian standards with the best in operation internationally. As a key segment of Indian manufacturing that has proved its credentials globally, Indian tyre industry will be keen to adopt these norms at the ea ....