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Genesis brand has a 'crawl, walk, run' approach to sales volumes, says UK MD

With seven new car launches in 12 months, at first glance Genesis Motor Europe’s entry to the UK market appears to be an all-out assault on the premium sector. ....

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2021 Genesis G70 review

The Genesis G70 could just about be Australia’s best-kept secret in the medium luxury sedan segment ....

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2021 Genesis G70 review | CarAdvice

The Genesis G70 has undergone a mid-life facelift while the range has been simplified to just two variants. ....

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Genesis Luxury Brand Expanding To Europe, Cadillac (Nearly) Absent

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Hyundai’s Genesis luxury brand is expanding into Europe, announcing plans to begin sales in the UK, Germany and Switzerland this summer.
Customers in these countries will be able to purchase a Genesis vehicle either online or through a number of ritzy Genesis Studios, which will be set up in major city centers across the continent. The first Genesis Studios will open in London, Munich and Zurich this year.
“Over the past five years, our customers around the world have come to recognize our commitment to exceptional design, product quality and an authentic and mindful brand experience throughout the entire ownership journey,” said Jay Chang, Global Head of the Genesis Brand. “We believe now is the right time for the next chapter in our brand history. We are excited to bring our brand identity and distinct range of luxury vehicles to Europe.” ....

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Genesis confirms European market entry this summer - G80, GV80 first; 3 EVs within first year of operation

5 May 2021 11:10 am / 0 comments
Genesis has confirmed its entry into the European market, with sales set to begin in the United Kingdom, Germany and Switzerland this summer (around June) via online stores and through Genesis Studios set to be opened in London, Munich and Zurich.
The first cars to be offered by the brand will the G80 sedan and GV80 SUV, both said to be “tuned for European road” having undergone tens of thousands of kilometers of testing across 15 countries on some of the continent’s toughest and challenging roads, including the Nürburgring circuit.
The G70 and GV70 will follow soon after and the company is also committed to offering three battery electric vehicles within its first year of operation in Europe, beginning with the Electrified G80 that made its global debut in China last month. ....

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