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iStock research reveals UK Millennials increasingly support small businesses during pandemic


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Half of Millennials questioned (49%) believe supporting small and local businesses
iStock, a leading global source of visual content, today released new data on UK consumer shopping habits, that shows how Brits have changed their purchasing behaviour to support local since the onset of the pandemic.  
The research found that almost half of Millennials questioned (49%) believe supporting small and local businesses that are struggling during the pandemic was important. Among those, 42% have actively changed their shopping habits as a result. 
In comparison, even though more Baby Boomers (58%) agreed that it was important to support local businesses that are currently struggling, less than a third (30%) have actively changed their behaviour.   ....

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