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The Pitch: Advertising and marketing news for 4.13.21


The Pitch: Advertising and marketing news for 4.13.21
Elevation wrapped up its “Thanks for Giving a Crap” campaign to benefit the
Colon Cancer Foundation. The campaign, which offered a limited edition DuClaw Brewing Co. beer and Squatty Potty toilet stool to promote colon cancer screenings, raised more than $20,000 for the New York-based nonprofit during Colon Cancer Awareness Month and received more than 3 million views through earned media placements, according to Baltimore PR firm 212 Communications.
Spurrier Group and
Showerspecs and
Donna Spurrier.
One of the Clearspecs ads developed by Spurrier Group and Work Labs.
Using the tagline “Don’t Live Life in a Fog,” the campaign included copywriting from local freelancer ....

United States , Glenn Gray , Maryann Neary Gill , Donna Spurrier , Cade Martin , Janae Johnson , Falls Church , Sydney College Swagalog , Spurrier Group , Buffalo Agency , Duclaw Brewing Co , Children National Hospital , Colon Cancer Foundation , Insurance Group , Colon Cancer , Duclaw Brewing , Squatty Potty , New York Based , Colon Cancer Awareness Month , Work Labs , Live Life , Hofbauer Consulting , National Hospital , First Tee , Greater Richmond , Buffalo Groupe ,