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All Blacks Players Fret Over Team's Fate If Silver La...


Now New Zealand Rugby, facing mounting losses, wants to leverage that valuable asset by selling a slice of its commercial operations to U.S. private equity firm Silver Lake. But the proposed deal requires the approval of the players, who fear it will bring a level of commercialization that could do more harm than good to the All Blacks.
The New Zealand All Blacks huddle on the pitch after their Rugby World Cup 2019 Semi-Final match in Yokohama, Japan.
It’s a dilemma rippling through all levels of world sport. Owners of teams and leagues are increasingly drawn to the marketing expertise offered by private equity and the money. For their part, investors see profit potential in fan loyalty and lucrative broadcast contracts. ....

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