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RAEN Hires Heavy Hitter as CMO | Shop-Eat-Surf


Jun 9, 2021
Scott Bowers - Photo courtesy of RAEN
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Eyewear brand RAEN, one of the fastest growing brands in the industry, has just hired a well-known Oakley marketing veteran as Chief Marketing Officer.
Scott Bowers most recently worked as VP of Sales and Marketing for outdoor brand Smartwool, which is owed by VF Corp. But he is best known for the more than 25 years he spent at Oakley as the marketing leader responsible for Oakley’s brand identity worldwide, marketing strategies, e-commerce and demand creation. He was there for the whole crazy ride from the brand’s infancy to reaching over $1 billion in revenue. ....

Scott Chantos , Jeff Ishmael , Europe Christian Grunde , Jeff Fitzhugh , Scott Bowers , Vf Corp , Tiffany Montgomery , Published Jun , Chief Marketing , Global Digital Marketing Allison Quiter , Sales Scott Chantos , ஜெஃப் இஸ்மாயில் , ஜெஃப் ஃபிட்ஸ்‌ஹ்யூ , ஸ்காட் பந்துவீச்சாளர்கள் , வ்ஃப் கார்ப் , டிஃப்பனி மாஂட்கம்ரீ , வெளியிடப்பட்டது ஜூன் , தலைமை சந்தைப்படுத்தல் ,

RAEN CEO on Business Trends, New Role at Linksoul, and His Fight with Cancer


Feb 17, 2021
RAEN CEO Jeff Fitzhugh - File photo courtesy of RAEN
SPONSOR
2020 was quite the year for RAEN CEO Jeff Fitzhugh. Not only did he help lead RAEN through the pandemic, but he also took on an additional role as President of golf lifestyle brand Linksoul.
And, Jeff was diagnosed with bone marrow cancer.
We talked to Jeff about all of that including a coming hiring spree at RAEN and how his diagnosis has changed his perspective on life.
How did 2020 turn out for RAEN?
RAEN CEO and Linksoul President Jeff Fitzhugh: I’m happy to report that our overall global business grew 48% over prior year.  We are extremely pleased with these results. ....

John Ashworth , Jeff Fitzhugh , Geoff Cunningham , Media Community , Tiffany Montgomery , Published Feb , Linksoul President Jeff Fitzhugh , Vice President , Supply Chain , Demand Planner , Social Media Community Manager , Marketing Coordinator , Unit Manager , Multiple Myeloma , Amrita Krishnan , Last November , ஜான் ஆஷ்வொர்த் , ஜெஃப் ஃபிட்ஸ்‌ஹ்யூ , ஜியோஃப் கன்னிங்ஹாம் , மீடியா சமூக , டிஃப்பனி மாஂட்கம்ரீ , வெளியிடப்பட்டது ஃபெப் , துணை ப்ரெஸிடெஂட் , விநியோகி சங்கிலி , தேவை திட்டமிடுபவர் , சமூக மீடியா சமூக மேலாளர் ,