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Truss CBD USA, a Molson Coors and HEXO Corp Joint Venture, Launches Veryvell Sparkling CBD Water in Colorado

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Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company (“Molson Coors”) and operated in partnership with HEXO Corp (“HEXO”), today announces the U.S. launch of Veryvell
™, a new line of non-alcoholic, sparkling CBD beverages, exclusively available in Colorado.
Veryvell
™ is a hemp-derived, adaptogenic, sparkling CBD water infused with a crisp taste, zero calories and zero sugar. Veryvell
™ is now available to Colorado-based consumers both online and at select retailers in Colorado in three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender).
“Last year, we redefined ourselves as Molson Coors Beverage Company and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, pr ....

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Truss CBD USA, a Molson Coors and HEXO Corp Joint Venture, Launches Veryvell™ Sparkling CBD Water in Colorado

Press release content from Business Wire. The AP news staff was not involved in its creation.
Truss CBD USA, a Molson Coors and HEXO Corp Joint Venture, Launches Veryvell™ Sparkling CBD Water in Colorado
January 13, 2021 GMT
DENVER (BUSINESS WIRE) Jan 13, 2021
Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company (“Molson Coors”) and operated in partnership with HEXO Corp (“HEXO”), today announces the U.S. launch of Veryvell ™, a new line of non-alcoholic, sparkling CBD beverages, exclusively available in Colorado.
Veryvell ™ is a hemp-derived, adaptogenic, sparkling CBD water infused with a crisp taste, zero calories and zero sugar. Veryvell ™ is now available to Colorado-based consumers both online and at select retailers in Colorado in three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender). ....

United States , Pete Marino , Molson Coor , Adam Scholder , Lance Collins , Jane Armstrong Hockman , York Stock Exchange , Molson Coors Beverage Company , Molson Coors , Hexo Corp , Coca Cola Company , Hydropothecary Corporation , Toronto Stock Exchange , Creemore Springs , Coors Distributing Company , New York Stock Exchange , Grapefruit Tarragon , Strawberry Hibiscus , Blueberry Lavender , Topo Chico Hard Seltzer , North American , Coors Distributing , Truss Beverages , Coors Light , Miller Lite , Molson Canadian ,

Coors Officially Enters CBD Drink Market in America

Colorado has an established regulatory framework in place that covers the production, marketing, labeling and sale of CBD-infused products. The joint venture will approach this opportunity in full alignment with our commitment to commercial responsibility, transparency and compliance, Armstrong Hockman says.
Molson Coors and Hexo already have some experience with cannabis drinks, having joined Canada s CBD beverage lineup in 2019, and the regulated marijuana space in 2020. Truss USA s counterpart in Canada, Truss Beverages, currently sells five lines of THC-infused drinks, including a version of Verywell. However, Armstrong Hockman says that the companies are two separate entities, and that the U.S. branch is only exploring CBD right now. ....

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