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The Pitch: Advertising and marketing news for 5.25.21 May 25, 2021 Richmond Region Tourism launched a new ad campaign. Called “Find Your Moment,” it encourages residents to share their favorite local experiences and attractions with friends and family on social media using the hashtag #MyRVAMoment. Josh Epperson of Rachel McCue. It will be promoted through digital, TV and social media channels. VCU Health launched a public health campaign to increase COVID-19 vaccinations. VCU Health launched a public health campaign promoting COVID-19 vaccinations. Using the slogan “This shot matters,” with a heart symbol in place of the “o” in “shot,” the campaign is targeted to younger Virginians and aims to increase vaccinations across population groups. ....
Project reinventing Edward Valentineâs Lost Cause studio Reinventing Edward Valentine s studio By Kelly Avellino | February 16, 2021 at 6:57 PM EST - Updated February 16 at 7:15 PM RICHMOND, Va. (WWBT) - After the social unrest of 2020, this yearâs Black History Month has a different feel to it, a different mission, per se. The Valentine Museum in Richmond is taking up that mission. Early last year at the onset of the pandemic, the museum closed off the near 200-year-old studio where Edward Valentine sculpted many Confederate statues in the late 1800s. Over 900 statues now rest silently in the studio, but their message of paying homage to the Confederacy is loud. ....