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Former Deep Eddy president joins Ranch Rider Spirits

Former Deep Eddy president joins Ranch Rider Spirits
11th March, 2021 by Owen Bellwood
Hard seltzer maker Ranch Rider Spirits has appointed former Deep Eddy Vodka president John Scarborough as its new CEO.
John Scarborough has been named CEO of Ranch Rider Spirits
In 2011, he worked as chief financial officer for the vodka maker and was tasked with leading the company’s operations, financial management and planning functions.
Before joining Deep Eddy, Scarborough worked in roles including financial and operations leadership positions in publishing, telecoms and e-commerce.
Scarborough said: “Ranch Rider is a standout product in the RTD [ready-to-drink] market, and I am excited to be joining this fantastic team ready to execute a vision for growth that’s as strong as the brand. ....

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Ranch Rider Spirits Names Former Deep Eddy President John Scarborough as New CEO

Scarborough will guide the company through expansion into eight new markets, including California and Florida.
AUSTIN Austin-based Ranch Rider Spirits is taking the hard seltzer market by storm, with a new CEO at the helm: John Scarborough. Scarborough comes to Ranch Rider from his previous role as President of Deep Eddy Vodka, bringing deep industry experience to guide Ranch Rider’s rapid brand growth and distribution expansion.
The hiring coincides with Ranch Rider’s upcoming expansion with Republic National Distributing Company across eight new markets, including California, Arizona, New Mexico, Colorado, Oklahoma, Louisiana, Georgia and Florida. Ranch Rider’s line of beverages, led by its flagship take on the iconic Texas ranch water cocktail (reposado tequila, real squeezed lime & seltzer), has disrupted the industry as consumers fatigued by mass-produced seltzers search for better tasting, spirit-based, authentic options. The company just completed another s ....

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