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Are 'woke warriors' running a protection racket? » MercatorNet


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In 2017, Nandini Jammi helped launch a company called Sleeping Giants to pressure corporate advertisers into boycotting conservative media. With little more than a Twitter account, a Facebook group and a gift for incendiary rhetoric, the company reportedly prompted a range of corporations, from Pfizer to Walmart, to pull advertising from Fox News and other right-leaning outlets.
Now, with boycotts becoming a fixed tactic, including secondary boycotts targeting states with new Republican-backed voting laws, Jammi has transitioned from aggressor to protector: advising companies on how to avoid becoming targets. Her new enterprise, “Check My Ads,” says it provides “brand safety training that empowers marketers to protect their brands … We help you identify where your ad dollars are going and to align your media buy with your values.” ....

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The High-Pressure Business of Selling Woke Corporate Armor


The High-Pressure Business of Selling Woke Corporate Armor
In 2017, Nandini Jammi helped launch a company called Sleeping Giants to pressure corporate advertisers into boycotting conservative media. With little more than a Twitter account, a Facebook group and a gift for incendiary rhetoric, the company reportedly prompted a range of corporations, from Pfizer to Walmart, to pull advertising from Fox News and other right-leaning outlets.
Now, with boycotts becoming a fixed tactic, including secondary boycotts targeting states with new Republican-backed voting laws, Jammi has transitioned from aggressor to protector: advising companies on how to avoid becoming targets. Her new enterprise, “Check My Ads,” says it provides “brand safety training that empowers marketers to protect their brands … We help you identify where your ad dollars are going and to align your media buy with your values.” ....

New York , United States , Boston University , Merrick School , New Yorker , Jack Dorsey , Robin Diangelo , Mark Zuckerberg , Sharyl Attkisson , Dan Granger , George Floyd , Nandini Jammi , Ibramx Kendi , Purdue University , University Of Maryland , Business School , Southern Baptist Convention , Air France , University Of Baltimore , Kendi Center , Edelman Trust Barometer , Antiracist Research At Boston University , Dollar Shave Club , Merrick School Of Business , Boston Globe , Sleeping Giants ,