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PCByte Reports The Global Rise of Female Gamers


PCByte Reports The Global Rise of Female Gamers
The face of gaming is changing with the number of female gamers on the rise. PCByte looks at the shifting gaming demographics in Australia and around the world.
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MELBOURNE, Australia, July 11, 2021 /PRNewswire/  When people think of gamers, they often think of a teenage boy or young male gamer, streaming from his living room or bedroom. According to
gaming laptop Australia retailer PCByte, the perception that men are the main players and gaming target audience doesn t necessarily ring true anymore, with women making up almost half of Australia s gaming community.  ....

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IGEA and Creative Victoria appoint Double Jump to manage PR activity


IGEA and Creative Victoria appoint Double Jump to manage PR activity
July 9, 2021 10:24
Double Jump has been appointed to manage PR for the Interactive Game & Entertainment Association (IGEA) and Creative Victoria’s Melbourne International Games Week.
The announcement:
The Interactive Games & Entertainment Association (IGEA) has appointed leading Australian games and technology marketing agency Double Jump Communications to manage its ongoing international and local PR plus an upcoming research project, Digital Australia and New Zealand 22. The IGEA is the peak industry association representing and advocating for the video games industry in Australia and New Zealand.
Double Jump has also been appointed by Creative Victoria to manage its international PR for Melbourne International Games Week (MIGW) 2021 from 2 to 10 October. MIGW is APAC’s largest digital games celebration and features online conferences, events and activities for the games industry, enthu ....

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Women make up half of Australia's online gaming community but still struggle to be seen


Women make up half of Australia s online gaming community but still struggle to be seen
Ryma Tchier
© Provided by ABC NEWS
A 58-year-old woman who goes by the username Haughty Chicken used Melbourne s lockdowns to help build her online gaming presence. (Supplied: Haughty Chicken)
The most common image associated with gamers who live stream their activity online is a teenage boy or young male gamer, broadcasting live from their bedroom.
The perception of men being the main stars and the target audience of the video game industry is a well-worn stereotype, but it no longer reflects what is really going on. ....

Dhayana Sena , Queensland University Of Technology , Haughty Chicken , Digital Australia , Queensland University , குயின்ஸ்லாந்து பல்கலைக்கழகம் ஆஃப் தொழில்நுட்பம் , டிஜிட்டல் ஆஸ்திரேலியா , குயின்ஸ்லாந்து பல்கலைக்கழகம் ,