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80% of Aussies consume news digitally each month: Nielsen

80% of Aussies consume news digitally each month: Nielsen
June 30, 2021 10:02
New data from Nielsen suggests that growth in digital news consumption beginning in 2020 has been sustained through the first half of 2021.
So far in 2021, 80% of adult Australians consumed news digitally on websites and apps each month, as an appetite for news brought on, at least in part, by the pandemic, is remaining.
COVID-related news was a clear driver of spikes in digital news consumption, with significant government announcements relating to the pandemic resulting in lifts in total time spent consuming news among Aussies.
Nielsen Total Time Spent Minutes CEGN Category [click to enlarge] ....

Digital Media Ratings , Total Time Spent , Victorian Government , Digital Content Rankings , டிஜிட்டல் மீடியா ரேடிஂக்ஸ் , மொத்தம் நேரம் செலவிட்டார் , விக்டோரியன் அரசு , டிஜிட்டல் உள்ளடக்கம் தரவரிசை ,

IAB refuses to endorse Nielsen's new Digital Media Ratings methodology

April 22, 2021 7:00
As Nielsen prepares to reveal the methodology for its new-look Digital Media Ratings, IAB Australia has revealed it will not endorse the new product.
Nielsen has confirmed to Mumbrella it will do a “soft-release” of the latest dataset to clients but not the public today, 22 April, but the new audience data won’t be supported by the IAB. Nielsen and IAB first announced a new “privacy-compliant and future-proofed audience measurement system” in September 2020.
The IAB Australia’s Board, Executive and Measurement Council represents 15 media and agency organisations, and in a statement, said it believes that having a “robust, transparent, standardised currency from an independent measurement vendor is vitally important in providing a level playing field for comparison of audience reach and characteristics and provides confidence to advertisers for planning decisions on where to invest their media budgets”. ....

Monique Perry , Nielsen Monique Perry , Gai Le Roy , Measurement Council , Digital Media Ratings , Digital Content Rankings , மொநீக் பெர்ரி , காய் லெ ராய் , அளவீட்டு சபை , டிஜிட்டல் மீடியா ரேடிஂக்ஸ் , டிஜிட்டல் உள்ளடக்கம் தரவரிசை ,

Aussie news consumption yet to recover from Facebook ban

Aussie news consumption yet to recover from Facebook ban
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Digital Content Rankings , Current Events , Global News , Global New , Time Spent , Australian Government , Private Media , Schwartz Media , Solstice Media , டிஜிட்டல் உள்ளடக்கம் தரவரிசை , தற்போதைய நிகழ்வுகள் , உலகளாவிய செய்தி , உலகளாவிய புதியது , நேரம் செலவிட்டார் , ஆஸ்திரேலிய அரசு , ப்ரைவேட் மீடியா , ஸ்க்வார்ட்ஸ் மீடியா , சங்கிராந்தி மீடியா ,