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80% of Aussies consume news digitally each month: Nielsen


80% of Aussies consume news digitally each month: Nielsen
June 30, 2021 10:02
New data from Nielsen suggests that growth in digital news consumption beginning in 2020 has been sustained through the first half of 2021.
So far in 2021, 80% of adult Australians consumed news digitally on websites and apps each month, as an appetite for news brought on, at least in part, by the pandemic, is remaining.
COVID-related news was a clear driver of spikes in digital news consumption, with significant government announcements relating to the pandemic resulting in lifts in total time spent consuming news among Aussies.
Nielsen Total Time Spent Minutes CEGN Category [click to enlarge] ....

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Aussie digital ad market remains buoyant in Q1 with $2.88bn in spend


Aussie digital ad market remains buoyant in Q1 with $2.88bn in spend
May 24, 2021 11:12
The digital advertising market in Australia grew significantly in the March quarter, with figures from IAB Australia showing year-on-year growth to $2.883 billion.
Search and directories were up 26.5%, while general display increased by 28.9% and classifieds went up 18.5%.
IAB Q1 Revenue Update 2021
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The data comes from the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC, and suggests that digital advertising in Australia is outpacing the overall ad market.
IAB Australia CEO Gai Le Roy said the figures were clear signs that the market is rebounding, reflecting increasing consumer confidence. ....

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EMMA ditched, Roy Morgan returns in industry measurement shake-up


EMMA ditched, Roy Morgan returns in industry measurement shake-up
April 22, 2021 10:44
Media industry alliance, Think News Brands, will cease to use its measurement platform, Enhanced Media Metrics Australia (EMMA), in favour of Roy Morgan’s ‘Total News’ metric from 1 July.
The organisation said this move comes after it “listened to the industry and acknowledged the need to implement a single unified readership metric for total news, produced by one entity rather than with multiple data sources”.
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EMMA was founded prior to its implementation as the measurement metric by The Readership Works, using print readership data from Ipsos and Nielson for its monthly digital datings. It replaced Roy Morgan  as the measurement body for the news industry some eight years ago. In July 2020, The Readership Works put the call out for expressions of tender for EMMA. ....

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IAB refuses to endorse Nielsen's new Digital Media Ratings methodology


April 22, 2021 7:00
As Nielsen prepares to reveal the methodology for its new-look Digital Media Ratings, IAB Australia has revealed it will not endorse the new product.
Nielsen has confirmed to Mumbrella it will do a “soft-release” of the latest dataset to clients but not the public today, 22 April, but the new audience data won’t be supported by the IAB. Nielsen and IAB first announced a new “privacy-compliant and future-proofed audience measurement system” in September 2020.
The IAB Australia’s Board, Executive and Measurement Council represents 15 media and agency organisations, and in a statement, said it believes that having a “robust, transparent, standardised currency from an independent measurement vendor is vitally important in providing a level playing field for comparison of audience reach and characteristics and provides confidence to advertisers for planning decisions on where to invest their media budgets”. ....

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