EMMA ditched, Roy Morgan returns in industry measurement shake-up
EMMA ditched, Roy Morgan returns in industry measurement shake-up April 22, 2021 10:44 Media industry alliance, Think News Brands, will cease to use its measurement platform, Enhanced Media Metrics Australia (EMMA), in favour of Roy Morgan’s ‘Total News’ metric from 1 July. The organisation said this move comes after it “listened to the industry and acknowledged the need to implement a single unified readership metric for total news, produced by one entity rather than with multiple data sources”. . ADVERTISEMENT EMMA was founded prior to its implementation as the measurement metric...
Source: mumbrella.com.au