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Is gambling the only thing keeping our newspapers alive?

Newspapers — particularly News Corp newspapers — rake in big sums of money from the gambling industry. But how much longer can it last?

Melbourne , Victoria , Australia , London , City-of , United-kingdom , Sydney , New-south-wales , Australian , Max-presnell , Marshall-mcluhan , Anne-davies

Newspaper circulation will no longer be audited - but the publishers will tell the truth, right?

Newspaper circulation will no longer be audited - but the publishers will tell the truth, right?
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Australians , Audit-bureau-of-circulations , Circulation-audits-bureau , Media-association-of-australia , Audited-media-association , Audit-bureau , Guns-monthly ,

AMAA discontinues ABC and CAB print audit services

AMAA discontinues ABC and CAB print audit services
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Australian , Patrick-whitnall , Jason-tonelli , Circulation-audits-bureau , Australian-influencer-marketing-council-ai , Audit-bureau-of-circulations , Audit-bureau , Audited-media-association , Australian-influencer-marketing-council , Australian-consumer , Managing-director

Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing

Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Australian , Jason-tonelli , Patrick-whitnall , Audit-bureau-of-circulations , Circulation-audits-bureau , Australian-influencer-marketing-council-ai , Audited-media-association , Audit-bureau , Australian-influencer-marketing-council , Australian-consumer ,

Print audits discontinued

A decrease in the need for traditional media audits.

Australia , Jason-tonelli , Patrick-whitnall , Circulation-audits-bureau , Media-association-of-australia , Audit-bureau-of-circulations , Australian-influencer-marketing-council-ai , Audit-bureau , Audited-media-association , Australian-influencer-marketing-council ,

Movers & Shakers: PHD, oOh!media, Ogilvy, ELLE, cummins&partners

Rohan Nayee, Grace O'Neill, Georgie Fox, Ant Simmons, Katherine Chen.

London , City-of , United-kingdom , Monash , South-australia , Australia , Melbourne , Victoria , Sydney , New-south-wales , Australian , Georgie-fox

AMAA CEO Josanne Ryan steps down, Patrick Whitnall to replace

“Patrick stood out as the right choice to take AiMCO forward to the next level.

Australia , Patrick-whitnall , Josanne-ryan , Jason-tonelli , Media-association-of-australia , Australian-influencer-marketing-council-ai , Audited-media-association , Australian-influencer-marketing-council ,

AiMCO and AMAA CEO announces departure

AiMCO and AMAA CEO announces departure
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Josanne-ryan , Patrick-whitnall , Jason-tonelli , Australian-influencer-marketing-council-ai , Media-association-of-australia , Australian-influencer-marketing-council , Audited-media-association , Co-deputy-chair ,

AiMCO shuffles leadership, elects Social Law Co's Tegan Boorman as chair

AiMCO shuffles leadership, elects Social Law Co's Tegan Boorman as chair
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Ross-candido , Tegan-boorman , Lucy-ronald , Tom-maynard , Sharyn-smith , Detch-singh , Josanne-ryan , Sam-kelly , Patrick-whitnall , Hannah-mcelhinney , Aimco-guiding-council

Influencer crack-down: It's time to disclose #ads

BY
Marija Mrvosevic ON 3 May 2021 6 min read
As influencer marketing only gains in popularity, it has become as important as ever to make sure they follow a certain set of guidelines. Influencers who market products on social media need to be transparent about sponsored posts and ads. Those who don’t comply are at risk of facing a penalty.
Marketing Mag has reached out to industry experts to look into the issues surrounding influencer advertising transparency and recent breaches of the code of ethics.
Last year the Australian Influencer Marketing Council (AIMCO) published its code of practice for Australian influencers, encouraging more ethical conduct in the industry. In February the Australian Association of National Advertisers (AANA) released a code of ethics that treats influencers as any other traditional advertiser, encouraging them to “disclose commercial relationships in a clear, upfront manner that can be easily understood”.

Australia , United-kingdom , Australian , Josanne-ryan , Tom-ford , Abas-mirzaei , Anna-heinrich , Instagram , Australian-association-of-national-advertisers , Media-association-of-australia , Macquarie-university , Facebook