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'Go woke, go broke': Truth about claim Woolworths shares have tanked after Australia Day decision

'Go woke, go broke': Truth about claim Woolworths shares have tanked after Australia Day decision
heraldsun.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from heraldsun.com.au Daily Mail and Mail on Sunday newspapers.

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Woke brands must match promises with practice: new book

Woke brands must match promises with practice: new book
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

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Australia's COVID vaccination ad campaign and how it can be fixed

With its boring focus on hard facts, has Australia’s vaccination messaging blown a unique opportunity?

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Influencer crack-down: It's time to disclose #ads

BY
Marija Mrvosevic ON 3 May 2021 6 min read
As influencer marketing only gains in popularity, it has become as important as ever to make sure they follow a certain set of guidelines. Influencers who market products on social media need to be transparent about sponsored posts and ads. Those who don’t comply are at risk of facing a penalty.
Marketing Mag has reached out to industry experts to look into the issues surrounding influencer advertising transparency and recent breaches of the code of ethics.
Last year the Australian Influencer Marketing Council (AIMCO) published its code of practice for Australian influencers, encouraging more ethical conduct in the industry. In February the Australian Association of National Advertisers (AANA) released a code of ethics that treats influencers as any other traditional advertiser, encouraging them to “disclose commercial relationships in a clear, upfront manner that can be easily understood”.

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George Floyd verdict: Is corporate brand activism taking a back seat?

George Floyd verdict: Is corporate brand activism taking a back seat?
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

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Influencers are failing to influence | Marketing Magazine

15 December 2020 4 min read
Have the unfolding events of 2020 lessened influencers’ ability to influence? Dr Abas Mirzaei writes about how content creators may need to adapt to address the shifting priorities of brands and consumers.
The world has had to evolve, innovate and adapt very rapidly during 2020. In the world of marketing, a seismic shift has occurred as the once-considerable clout and sway of influencer marketing has started to wane.
The spend on influencer marketing has come under pressure in the wake of the COVID-19 pandemic as brand managers have used the tumultuous year to re-evaluate the effectiveness of influencer marketing strategies.

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