Aussie digital ad market remains buoyant in Q1 with $2.88bn in spend May 24, 2021 11:12 The digital advertising market in Australia grew significantly in the March quarter, with figures from IAB Australia showing year-on-year growth to $2.883 billion. Search and directories were up 26.5%, while general display increased by 28.9% and classifieds went up 18.5%. IAB Q1 Revenue Update 2021 ADVERTISEMENT The data comes from the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC, and suggests that digital advertising in Australia is outpacing the overall ad market. IAB Australia CEO Gai Le Roy said the figures were clear signs that the market is rebounding, reflecting increasing consumer confidence.