Dolphin Entertainment today announced that it has acquired long-time gaming PR agency B/HI, formerly known as Bender/Helper Impact.
Going forward, B/HI will operate as a division of Dolphin s subsidiary entertainment PR firm 42West, with B/HI founder Dean Bender and managing partner Shawna Lynch serving as co-presidents. The acquisition of B/HI provides a tremendous gateway into the last remaining large vertical of entertainment for our Super Group: video gaming and esports, said Dolphin CEO Bill O Dowd. Video gamers are celebrities in their own right, and among the most popular social media influencers in the world. We believe the opportunities to cross-sell services with B/HI will be numerous, as will be the possibilities to create original content and live events.
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