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Toronto content-sharing site favoured by U.S. right-wingers draws investment from leading American conservative investors

Toronto-based Rumble Inc. gained popularity after prominent U.S. conservatives encouraged followers to use it instead of mainstream social media giants, which they say restrict free speech ....

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YouTube and influencer business trends newsletter December 17

Matter Media Group; Night Media; Rare Global; Select Management Group
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
Signing with the right talent manager can help take an influencer s business to the next level.
Talent managers do a variety of tasks – from negotiating the best rates for a brand deal to talking clients through a sudden PR disaster. In 2020, managers helped clients weather the coronavirus huge impact on the ad business.
In our second annual power list, we are recognizing the top 25 managers for YouTubers. ....

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YouTube ASMR equipment setup and prices: binaural microphone, cameras

Semide Coco
This story is available exclusively to Insider subscribers.
Become an Insider and start reading now.
SemideCoco is a Toronto-based YouTube creator who makes ASMR videos and has over 150,000 subscribers.
ASMR has become a popular content category over the last few years, and content creators are making careers out of it.
But in order to start making high-quality ASMR, creators often invest hundreds of dollars in equipment like microphones, lighting, and cameras.
Business Insider spoke with Semide about what it takes to start an ASMR channel and what equipment she uses.
Purchasing high-quality equipment like cameras and lighting is part of many YouTube creators budgets. But for ASMR creators, that equipment is particularly important for the highly sensory content they create. ....

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How an ASMR YouTube creator grows her channel, earns money: SemideCoco

This has led many to discover new coping mechanisms, such as ASMR (shorthand for autonomous sensory meridian response) videos on YouTube. The tingly feelings that ASMR provides for some people have become a popular remedy for stress and anxiety over the past several years, and some viewers use these videos to fall asleep. And this year, there s been a particular spike in ASMR content.
ASMR was named one of the top ten YouTube trends for 2020, according to Izea, an influencer-marketing platform. Recent data from Izea s BrandGraph software also revealed that between March and August this year, there was a large increase in ASMR content across social media. ....

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