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Boost flexitarian appeal: ‘That’s where the big business and the big impact is’ For plant-based producers to take a larger chunk out of the US$1.3trn meat market they will need to strengthen their appeal to flexitarian consumers. But how can this be achieved? The perceived health, environmental and animal welfare benefits of cutting back on animal-based proteins are prompting a growing cohort of carnivorous consumers to turn to plant-based alternatives. Flexitarianism – traditional meat eaters making a conscious decision to eat less animal protein – is on the rise. According to a recent YouGov survey in the UK, 14% of the population consider themselves flexitarians. Meanwhile, research carried out by plant-based supermarket chain Veganz suggested that 22.9% of Europeans are flexitarian. ....
Share Plant-based seafood analog products are becoming increasingly popular, and, while many are still in the development stage, cellular-based seafood options are also on the rise. In the most recent notable example of plant-based seafood success, Stockholm, Sweden-based Hooked Foods is launching Toona, shredded plant-based tuna, in restaurants nationwide next spring. The shredded Toona can be used in a wide range of dishes, including sushi, pizza, pasta, and sandwiches, the company said. Hooked raised SEK 5.14 million (USD 621,000, EUR 507,000) in capital to fund the expansion, thanks to new investors such as Katapult Ocean, Wave Ventures, PlusCap, ProVeg, and Veg Capital. “The goal is to get as many people as possible to switch to plant-based alternatives to fish, without compromising on taste, quality, and nutrition,” Hooked said in a press release. ....
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Back to the table in northern Europe thetandd.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thetandd.com Daily Mail and Mail on Sunday newspapers.
How can cell-based shrimp, sea cucumber and fish filets, and vegan shredded salmon, reach the scale required to truly disrupt the seafood market? Trailblazers Avants Meats, Shiok Meats, and Hooked weigh in. Cell-based meat, which is real meat grown from cell cultures taken from a live animal, is gaining in consumer awareness. This has surely been buoyed by last week’s regulatory approval in Singapore of the first cell-cultured ingredient for market: Eat Just’s lab-grown chicken product. The US company’s commercialisation plans include first supplying the ingredient to foodservice, before selling a finished product in retail. This also suggests Eat Just is on its way to successfully achieving another key challenge facing alternative meat operators: scale. ....