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Lynne DeRoché Joins Whereoware as Vice President Strategic Solutions

Furniture World News
Lynne DeRoché
Whereoware, a full-service digital agency, reports that they are strengthening their digital strategy and campaign services offering with the new addition of Lynne DeRoché as Vice President of Strategic Solutions. DeRoché will lead and mentor Whereoware’s media, creative, delivery and digital strategy teams, responsible for rigorous strategic planning, data-driven digital roadmaps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals.
“Our clients rely on us to guide them through the ever-changing digital landscape. We’re thrilled to add an executive of Lynne’s caliber and experience to lead our team of strategists and marketers activating 360-degree digital roadmaps to drive continuous growth for our clients in 2021.” said Whereoware CEO Michael Mathias. ....

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Cuisinart Wins Big at 2020 MarCom and dotCOMM Awards

Press release content from Business Wire. The AP news staff was not involved in its creation.
Cuisinart Wins Big at 2020 MarCom and dotCOMM Awards
December 16, 2020 GMT
CHANTILLY, Va. (BUSINESS WIRE) Dec 16, 2020
Cuisinart, a division of the Conair Corporation, earned two honors at the 17 th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the AirFryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware.
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MarCom is among the largest, most-respected international creative competitions worldwide. With over 5,000 entries received this year from the United States, Canada, and 28 other nations, the prestigious competition celebrates outstanding achievement in marketing and communications. Likewise, the global dotCOMM Awards reviewed more than 2,000 submissions, distinguishi ....

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