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My Muscle Chef has appointed TBWA\Sydney as its new strategic and creative agency partner.
My Muscle Chef is one of the fastest growing and most disruptive companies in the Australian ready meal, snacks and drinks market driven by its focus on health, wellness and quality. From humble beginnings in a garage in Sydney in 2013, two active gym-going brothers, Tushar and Nishant Menon questioned why someone had yet to create a range of specifically tailored, fresh meals that were healthy, high in protein and absolutely delicious. Since launch, My Muscle Chef has grown exponentially, delivering over 1.6 million meals, snacks and protein drinks direct to consumers in over 4500 suburbs and to 2500+ stockists in Australia every month. In October 2020 Quadrant Private Equity invested in My Muscle Chef to accelerate its already impressive growth. ....
My Muscle Chef appoints TBWA Sydney to lead creative work July 20, 2021 9:19 My Muscle Chef has today appointed TBWA Sydney as its new strategic and creative agency partner. The appointment comes after the ready-made meal, snacks and drinks company launched its first TVC in February via Astute Agency and Our Revolution. My Muscle Chef was established in a garage in Sydney in 2013, by gym-going brothers, Tushar and Nishant Menon, who questioned why no one had yet created a range of specifically tailored, fresh meals that were healthy, high in protein and absolutely delicious. Nick Love, chief customer officer at My Muscle Chef ....
Ready meal brand, My Muscle Chef, has named TBWA\Sydney its new strategic and creative partner. The brand was launched in a Sydney garage in 2013 by brothers Tushar and Nishant Menon. Since then, the brand has seen exponential growth, delivering over 1.6 million meals, snacks and protein drinks direct to consumers in over 4500 suburbs and to 2500+ stockists in Australia every month. “Our team has always been driven to find a better way to fuel active Australians, whatever their goals, with readily available, quality, high protein fresh meals, snacks and drinks for all occasions,” said Nick Love, chief customer officer at My Muscle Chef. ....