My Muscle Chef Appoints TBWA Sydney to Run Creative

Ready meal brand, My Muscle Chef, has named TBWA\Sydney its new strategic and creative partner. The brand was launched in a Sydney garage in 2013 by brothers Tushar and Nishant Menon.
Since then, the brand has seen exponential growth, delivering over 1.6 million meals, snacks and protein drinks direct to consumers in over 4500 suburbs and to 2500+ stockists in Australia every month.
“Our team has always been driven to find a better way to fuel active Australians, whatever their goals, with readily available, quality, high protein fresh meals, snacks and drinks for all occasions,” said Nick Love, chief customer officer at My Muscle Chef.

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