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Symphony RetailAI: 95% of FMCG retailers say inventory optimisation is top priority for 2021

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Symphony RetailAI, the leading provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced findings from its Category Planning & Assortment Optimisation Executive Survey, conducted in partnership with Incisiv.
In the survey, US-based retail executives demonstrated a short-term shift in priorities to deal with the pandemic, with 95% citing inventory optimisation as their top priority.
The study reveals a maturity gap between retailers’ intentions and capabilities for category planning and assortment optimisation. The survey also found how retailers plan to enhance their merchandising efforts in light of the pandemic, with a large majority declaring plans to invest in integrated and cloud-based category planning technologies. The research emphasises that achieving growth will require an upgraded capability set for both retailers and CPGs. ....

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MarketCast Names Martin Eichholz Head of Technology and Games

MarketCast Names Martin Eichholz Head of Technology and Games
Former Kelton Global Chief Insights Officer to Lead Client Services and Growth for MarketCast s Technology and Games Research and Analytics Business
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LOS ANGELES, Jan. 21, 2021 /PRNewswire/ MarketCast today announced the appointment of Martin Eichholz, Ph.D., to its senior leadership team as Corporate Senior Vice President and General Manager of MarketCast Technology and Games. The longtime Kelton Global research and commercial leader will head up client services and growth initiatives with MarketCast s technology and video games clients, which today includes some of the world s leading social media organizations, digital publishers and game developers. ....

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LiveXLive Appoints Vivendi Executive, Maria Garrido, to its Board of Directors

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P+ Measurement Services reforms its PR Audit Agency report.

P+ Measurement Services reforms its PR Audit Agency report.
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Philip Odiakose , Measurement Services , Chief Insight Officer , அளவீட்டு சேவைகள் , தலைமை நுண்ணறிவு அதிகாரி ,