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Pandemic creating sales momentum; ‘we can’t make enough guitars right now’
Gibson Brands CEO JC Curleigh has detailed some of the iconic instrument maker’s plans for 2021, including a multi-use retail and entertainment space at the company’s Cummins Station headquarters.
Speaking to fans of the company ahead of the virtual edition of the NAMM music industry exposition, Curleigh said he and his team are seeing strong momentum in their core business thanks in part to their work to reinvigorate the Gibson brand but also because the pandemic has grown the market for guitar players.
“There’s a new generation of guitarists being created,” Curleigh said in ....

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