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Payback report looks to understand TV s short-term impact on sales
Latest research released by ThinkTV analyses nine channels to understand ROI, sales contribution and optimum mix of channels
The Payback Series research released this week.
The latest edition of
The Payback Series research encompasses 60 brands turning over $23 billion between them and an annual media spend of $450 million. There were 10 industry categories involved including financial services, FMCG, automotive and retail.
The research has been undertaken by Monash University Department of Marketing head, professor Peter Danaher, with GroupM and WPP-owned marketing effectiveness consultancy, Gain Theory. The latest results were revealed as part of this week’s Future of TV Advertising event in Sydney. ....

South Australia , New South Wales , Kim Portrate , Peter Danaher , Monash University Department Of Marketing , Payback Series , Monash University Department , Market Research , Tv Advertising , தெற்கு ஆஸ்திரேலியா , புதியது தெற்கு வேல்ஸ் , பீட்டர் ட்யாநேஹர் , மோனாஷ் பல்கலைக்கழகம் துறை ஆஃப் சந்தைப்படுத்தல் , திருப்பிச் செலுத்துதல் தொடர் , மோனாஷ் பல்கலைக்கழகம் துறை , சந்தை ஆராய்ச்சி ,