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Ads in news found to outperform social, but youth not seeing news


July 26, 2021 9:43
Media industry body Think News Brands has released further findings from its Benchmark Series regarding the impact of advertising within news content.
The study aims to understand the impact news platforms have along the path to purchase by measuring key metrics across short-and long-term memory as well as brand lift.
Overseen by Dr Duane Varan, CEO of audience research lab MediaScience, the study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures.
The latest findings of the research found that quarter, half and full-page print ads in printed newspapers outperformed Facebook ads of all types by up to four times. ....

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ThinkTV's latest Payback Series looks at optimising media mix by campaign size.


July 19, 2021 9:40
The fifth edition of ThinkTV’s The Payback Series shows the ability of television to deliver return on investment (ROI), as part of the media mix across various budgets.
Outside of television, search was found to have the strongest ROI over the short term. It then becomes one of the weakest media selections for long-term timeframes, because search is inevitably driven by other media.
The Payback Series explored a range of key business, marketing and media considerations to interrogate the optimal media mix to support brand growth. The study looked into the campaign performance of 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million. ....

Kim Portrate , Payback Series , Long Term Sales , Short Term , Media Mix , Campaign Size , திருப்பிச் செலுத்துதல் தொடர் , குறுகிய கால , மீடியா கலவை ,

Latest Payback Series report: Not all media channels are equal in the quest to generate sales demand


Latest Payback Series report: Not all media channels are equal in the quest to generate sales demand
Latest research looks at how budget, opportunities for growth, channel scale and short and long-term factors play out in finding the optimal media mix
Media channels vary greatly in their ability to generate sales growth over the short to long term, with the rate of diminishing returns, scale and risk key elements in achieving the optimal media mix for your brand.
This question of what the optimal media mix looks like in the context of generating sales demand is the focus of the fifth tranche of ThinkTV’s ....

Kim Portrate , Payback Series , திருப்பிச் செலுத்துதல் தொடர் ,